Digital Marketing Manager

Employer: Carter Machinery Company, Inc.
Job Location: Salem, Virginia
Category: Marketing/PR/Advertising
Employment Type: Full Time
Last Updated: 12/6/2018
Closing Date: 2/15/2019
Carter Machinery Company, Inc.
Carter Machinery Company is the authorized Caterpillar dealer for Virginia and southern West Virginia. Since 1952, Carter Machinery has had a hand in the success of numerous construction, mining, forestry, and industrial operations throughout our assigned territory. Our technicians, technical advisors, salespeople and support staff have an old-fashioned devotion to doing the job right, because they know a solid reputation is built one satisfied customer at a time.
Job Description

Carter Machinery Company, the authorized Caterpillar dealer for Virginia and southern West Virginia, is seeking a Digital Marketing Manager at our Salem, Virginia corporate headquarters.  This position is responsible for developing and maintaining a world-class experience for our clients by employing marketing tactics via internet-enabled devices or interfaces.  The Digital Marketing Manager will increase visibility and engagement with content, products, and services, ultimately resulting in increased sales and revenue.  Must be able to prioritize website needs, as well as design, build, maintain and manage website content.  Strong PC/internet skills and the ability to remain current on the latest web technologies, software or programming practices, and aggressively seek out new technologies, trends and e-marketing capabilities that will position Carter Machinery at the leading-edge of this space.  Seeking candidates with a Bachelor's or Master's degree in Marketing or a related field of study.  A minimum of 5 years of experience in a marketing leadership/management position preferred, with additional years of experience in managing digital marketing functions and departments within a comparable industry desired.   

Required Skills: 

  • Strong leadership skills and a commitment to teamwork.
  • Able to develop and coordinate electronic marketing campaigns, including email and affiliate marketing avenues.
  • Able to build and administer marketing automation campaigns on various platforms (Eloqua, Pardot, etc.)
  • Able to improve Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for all web properties.
  • Ability to conduct market research analysis to identify and benchmark electronic commerce trends, market opportunities and competitor performance.  
  • Excellent customer satisfaction skills, with the ability to build strong internal and external relationships.
  • Excellent written, verbal and presentation skills.
  • Able to work hours required for job and customer demand. 

Physical Requirements:    

Must meet physical requirements for the job, including the ability sit or stand for prolonged periods of time.  Able to lift, carry and maneuver items up to 20 pounds in weight.    

This job description is not intended to be all-inclusive.  Additional duties may be assigned.     

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities – are encouraged to apply.

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