Product Marketing Manager

Employer: TORC Robotics, Inc.
Job Location: Blacksburg, Virginia
Category: Marketing/PR/Advertising
Employment Type: Full Time
Last Updated: 7/20/2021
Closing Date: 8/20/2021
TORC Robotics, Inc.
TORC changes the way mobile robotic systems are designed, integrated, tested and deployed by empowering engineers with a suite of modular, customizable products. TORC’s Robotic Building Blocks product line is used by leading academic, commercial and government organizations to shorten the development process, lower costs and mitigate risks. TORC provides products and custom solutions for drive-by-wire conversion, emergency stop, power management, autonomous navigation and operator control.
Job Description

At Torc, we have always believed that autonomous vehicle technology will transform how we travel, ship goods, and do business.

A leader in autonomous driving since 2007, Torc has spent over a decade commercializing their autonomous solutions with experienced partners. Now a part of the Daimler family, we are developing automated trucks to transform transportation.

Join us and take your career to new heights with a company that helped pioneer autonomous technology. You’ll work with an experienced team of people who are committed to creating safer roads, and your contributions will have an impact on the future of transportation.

About the Role:

Drive product vision and influence product roadmaps by understanding the voice of our customer and developing customer-facing marketing initiatives and assets. Works closely with the rest of the Communications and Marketing teams as well as collaborates with the Corporate Strategy, Product Management, and Engineering teams on designing and executing robust marketing plans in line with corporate objectives.


  • Oversees development of target customer advisory groups.
  • Utilizes customer research and feedback to create data-driven insights for product teams.
  • Identifies when/where/how key product and technology messages are rolled out, based on roadmap/key device launches.
  • Designs and provides sales training to Business Development and Sales teams.
  • Collaborates with Product Management and Marketing Communications to develop product positioning, messaging compelling product presentations for partners/customers that resonate with our target buyer personas.
  • Maintains strong communication channels with strategic partners.
  • Understands and stays up-to-date on the competitive landscape and industry trends.
  • Supervise an event specialist.
  • Manages employees by ensuring compliance to federal, state, and company policies, procedures, guidelines, and management principles.
  • In partnership with People Operations, supervisory responsibilities include leading continuous goal setting, career pathing and professional development, tracking competencies, employee team building and training, performance management, scheduling and assigning work, resource management and controlling expenses, and enforces systems, policies, and procedures. Trains staff, maintains training records, ensures appropriate and continuous training. Proactively manages coaching, employee relations, and conflict while representing Torc’s core values.
  • Identify hiring needs, partner with People Operations and Talent Acquisition, and assist in the recruiting, screening, interviewing, selection, hiring and new hire onboarding processes for talent across multidisciplinary teams. Recommends salary increases, promotions, transfers, demotions, or terminations. Manages any problems and concerns to closure.
  • Accomplishes department objectives by supervising staff and organizing and monitoring work processes with the highest degree of quality and safety.


  • 5+ years of experience in the product marketing field for an emerging technical or transportation company. Experience with product marketing in autonomous vehicle technology or trucking a plus.
  • Bachelor’s Degree in Marketing, Communications, Business or related field.
  • Demonstrated experience creating product marketing materials (i.e., personas, value propositions, customer-facing assets).
  • Experience conducting qualitative and quantitative market research and competitive intel.
  • Experience developing or managing customer advisory boards, councils or similar forums.
  • Excellent interpersonal, verbal, and written communication skills to build trust and strong working relationships, effectively create and proofread documents and reports, and communicate to a diverse workforce.
  • Keen attention to detail to identify problems and processes that don’t comply with protocol.
  • Critical/logical thinking to identify problems and provide solutions to ensure efficiency, safety, and quality.
  • Strong business insight and judgment, team orientation and collaborative style.
  • Strong time management and organizational skills to plan, develop, coordinate resources, prioritize effectively, and maintain competing demands simultaneously with frequent interruptions and in a fast[1]paced environment.
  • Ability to ethically handle sensitive and confidential information with impartiality and professionalism.

Perks of Being a TORC’r

Torc cares about our team members and we strive to provide benefits and resources to support their health, work/life balance, and their future. Additionally, we are always open to suggestions to accommodate individual employee needs. Torc offers:

  • Full coverage of monthly medical premiums for full-time employees
  • Medical/dental/vision/ AD+D and Life Insurance
  • 401K plan with employer matching
  • Annual learning and development stipend
  • Leadership development training
  • Collaborative, energetic, and team-focused work environment
  • Flexibility in schedule and generous paid vacation


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